Karlaa V. Williams

Public Relations Society of America

2015-Present

Communications Administrator

 

Coodinates and schedules all chapter communication including newsletters, notices, meeting information and classifieds. • Maintains and updates official chapter website www.prsahr.org 

 

Seton Youth Shelters

​2013 - present

Public Relations and Donor Associate

 

Develop and produce communication materials including organization collaterals, quarterly newsletter, reports and presentations, media advisories, press releases, and event promotional materials. • Manage website, Facebook, Twitter and other social media. Create and produce in-house/organizational flyers, calendars and other communications materials. • Participate as key member of SYS speaker’s bureau, including annual United Way campaign presentations. • Assist with SYS signature special events and staff events. • Manage and expand media contact lists, pitch stories, monitor media coverage, produce press events. • Handle sensitive information in a professional and discreet manner. • Process donations• Maintain Giftworks donor database• Generate donor correspondence • Assist with donor events and activities

 

 

Best Family Moving/Real Help Moving Labor

Marketing Administrator

​2013 - present

 

Write and review ads for local publications• (Virginian Pilot , Apartment Guide, Senior Outlook etc)• Create marketing publications (newsletters, flyers etc)• Make sales phone calls to hot leads.• Contact and budget outside Marketing Resources (Google SEO , Pay-per-click, Sponsored Ads)• Maintain and monitor online presence and reputation on sites like Yelp.com , Yellow Pages, Angie’s List & BBB• Oversee lead generation budgeting from Lead Sites like Moving.com & Billy Partners• Create new webpage to increase traffic. Increased sales by 15%• Contact leads from lead generation sites• Made mobile webpage for Smartphone users• General Clerical Duties

 

 

Susan G. Komen: Tidewater Affiliate

Social Media Intern

​2013 

 

Create a social media posting timeline to include events, sponsor recognition, grantee information, educational tools and national programs. •Work with the PR and Advertising Intern to post human interest stories on the Komen Tidewater Blog.•Stimulate public interest through use of social media to connect with all service areas in order to enhance awareness and participation of the Tidewater Affiliate. •Contact government agencies, community associations, business owners, and local police department to publicize race impact•Work with local businesses to establish relationships with them for cross-promotion of events. •Research, develop and implement a plan to reach and engage those service areas not in our direct line, such as Eastern Shore, Williamsburg, Western Tidewater, etc.•Raised $700 in donation using social media.